Payload

Fintech

Payload is a crypto wallet built for people who actually use it. Spend, swap, earn without the noise of the rest of the category.

The product is fast and direct. The brand needed to feel the same.

  • Visual Identity · Photography · Art Direction

  • Most crypto branding falls into one of two traps. Sci-fi tech-bro or bland banking app. Payload couldn't afford either. The identity had to feel grown-up, ownable, and alive.

    A brand that could sit next to Apple Pay or Cash App without flinching, while still carrying its own point of view.

  • We built the identity around heat. A deep red and amber palette pulled from sunrise and signal, colours that feel digital and human at once. The mark is geometric, fast, and built to flex from app icon to physical card without losing its weight.

    The photography pushed the temperature further. Portraiture lit hard and red, the card held against shadow, every frame carrying the same heat as the brand itself.

    Not a fintech that wants to feel safe. A fintech that wants to feel sharp.

Next Project
A hand holding a card with the word "payload" written on it, against a red and black gradient background.
Slide presentation with different logo styles, including primary mark on red and light backgrounds, wordmark in dark, and icon mark, with text describing each.
Two smartphone screens on a red background. The left screen displays an advertisement with a portrait of a person wearing glasses and text that says, "Earn Money, Trade Crypto, Spend Cash Anywhere." The right screen shows a cryptocurrency trading app
Display of a color palette featuring gradients from deep crimson to vibrant red, orange, yellow, cream, and dark charcoal. Each color is labeled with its name and hex code, illustrating a spectrum for brand colors.
The image features a red gradient background with various digital financial application interface elements, including a mobile app with account balance and cryptocurrency details, and images of payment and debit/credit cards, emphasizing digital and financial services.