Espoir

Beauty & Skincare
Brand Identity · Packaging · Photography

Espoir had something many skincare brands spend years trying to build, a loyal following, a genuine ethos, and a name that carries meaning. What they didn't have was a visual identity that matched it. The brand had grown, but its look hadn't kept up. It felt dated in a category that moves fast and judges hard on first impressions.

The Brand

The Challenge

The goal wasn't to reinvent Espoir. It was to reveal what it had always been. Modern, considered, and quietly confident. We needed to strip away the visual noise of the old identity and replace it with something that felt fresh without losing the warmth that made their customers loyal in the first place.

We refreshed the visual identity from the ground up, refining the logo into something cleaner and more ownable, then building an entire packaging system around it. Every material choice, typographic decision, and colour call was made to feel intentional on shelf and unmistakable in the hand.

The photography and art direction brought the new identity to life. We built a visual world for the brand. soft, tactile, and human that could carry consistently across product imagery, campaign assets, and editorial content.

What We Did

Close-up of a person's face with a white facial mask, showing one eye, part of the nose, and lips.
Various skincare products from the brand Espor, including blue boxes of daily hydrating serum, gray barrier complex cream, red exfoliating toner, a small red Peptide Eye Balm, and a small transparent bottle of retinol oil, all arranged on a white bac
Close-up of a young woman with red hair and freckles, and a young man with darker skin tone, lips close to each other in an intimate pose, with the woman holding a finger to her lips. Text overlays read 'esp0r' and 'This Is What Care Feels Like'.
A dark amber bottle with a black dropper cap holding serum, placed on a gray surface with drops of serum and a sheet mask nearby, with other similar bottles in the background.
A close-up of a woman's face with a white facial mask applied, resting her chin on a rock, with neutral expression, dark hair pulled back, and wearing large pearl earrings.